Dove to allow Oscar viewers to pick winner in TV ad competition

GREENWICH, Conn. Unilever’s Dove brand has announced that America will choose the next Dove real women ad.

Last year Dove debuted its first real woman-created ad, made by 22-year-old Lindsay Miller of Sherman Oaks, Calif., during a commercial break in the Academy Awards telecast. The inaugural contest helped Miller jumpstart her career and land a job working at a Hollywood production company.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

This year, Dove wants real women to submit ad entries sharing how real women shower themselves in luxury every day. The brand is looking for an ad that best captures the essence of the new products—Dove Supreme Cream Oil Body Wash—and the brand’s philosophy.

Five semi-finalists will be chosen to participate in an all-expenses paid trip to Los Angeles, plus tickets to an Oscar telecast viewing party. Then, two final ads will air during a commercial break in The Oscars on Feb. 24, 2008. Viewers can vote by text or online at www.Oscar.com to choose their favorite ad. The winner will be revealed live in another commercial break during The Oscars.

Dove will be accepting entries through Jan. 9, 2008. Visit www.dovecreamoil.com for details.

Dove Supreme Cream Oil Body Washes will be available at retail beginning in January.