Dove encourages women to embrace their beautiful hair

ENGLEWOOD CLIFFS, N.J. -- Dove is launching an omnichannel campaign that aims to spread the message that all hair is beautiful.

Dove Hair is rolling out a #LoveYourHair campaign and film, a challenge to conventional beauty norms and a reminder that beautiful hair is not singularly defined: It is an expression of self that should make women feel beautiful and confident. As part of #LoveYourHair, the brand will showcase and celebrate all hair types, textures, styles, and colors.  

"Our research indicated that the vast majority of women don't actually love their hair, and most feel tremendous pressure to conform to societal beauty norms. This was heartbreaking to us," said Rob Candelino, Unilever VP of marketing and general manager of Hair Care. "Dove believes that all women are beautiful. We work to help women see their hair as a source of confidence that never holds them back. The Dove #LoveYourHair initiative is designed to celebrate all the wonderful, real life stories of women who choose to quiet these outside pressures and wear their hair the way they themselves feel most beautiful and confident."

The film, which showcases the stories of real women who wear their hair how they choose, regardless of external pressures that may have told them otherwise, aims to inspire more women to do the same.  Throughout the campaign, Dove Hair is inviting women to show the world how their own, unique hair makes them feel beautiful using the hashtag #LoveYourHair.