Dove, Kellogg and Vaseline take home Effies

NEW YORK On Friday, Ogilvy & Mather’s “Pro-Age” Dove campaign (Unilever) won a silver award and Kellogg’s Special K’s “Drop a Jean Size Challenge” took the bronze at the inaugural World Effie Festival in Singapore, an awards ceremony for global excellence in advertising.

Vaseline (Unilever) was the big winner of the night, taking home the gold Global Effie Award for the “Keeping Skin Amazing” campaign.

“This year, the Global Effie is receiving special recognition by being awarded at the World Effie Festival, in front of a truly global audience,” said the executive director of the Effie Awards, Mary Lee Keane, in the awards announcement.

In order to win the year’s Global Effie, individual brand campaigns are required to run in at least four countries in two or more worldwide regions in the last three years.

The World Effie Festival was created to recognize strong ideas in marketing and advertising. This was the first time the award was presented outside of the United States since the start of the Effies five years ago.