Dr. Fresh develops Reach Total Care toothbrush collection

BUENA PARK, Calif. — Dr. Fresh, a designer and manufacturer of oral care products, has unveiled the Reach Total Care collection, a trio of toothbrushes that clean teeth, as well as offer specialized capabilities including whitening, plaque removal and flossing.

 

“Dentists recommend that we replace our toothbrushes every three months, giving consumers the opportunity to address and maintain better brushing habits while trading up to a better performing brush” stated Renu Mevasse, director of marketing at Dr. Fresh. 



To make it easier for consumers to comply, Reach offers a three-month text message reminder program to “Upgrade Your Brush” that can be accessed online.



The collection includes:

• 
  Reach Total Care Multi-Action for multi-directional cleaning and polishing of teeth. The multi-directional bristles buff away stubborn plaque and have been shown to remove up to 90% of plaque. A tongue cleaner removes bad breath-causing bacteria, while a unique thumb grip handle gives you more precision and control;


• 
  Reach Total Care + Whitening features calcium carbonate micrawhitening bristles to remove stains. The toothbrush also features a tongue cleaner to remove bad breath causing bacteria, an ergonomic handle and unique thumb grip for enhanced control, a scientifically angled neck, multi-action cleaning bristles and a cleaning tip to thoroughly clean stubborn plaque; and


• 
  Reach Total Care Floss Clean has the same ergonomically designed handle with a soft thumb grip for improved control, scientifically angled neck for better access to hard-to-reach spots, and tongue cleaners as the Whitening model. It is ideal for people who want their toothbrush to supplement their flossing. The slimmer tipped Floss Bristles are ideal for cleaning the tight spaces between the teeth and around the gum line, while a specially designed cleaning tip reaches behind the back teeth to help remove plaque.

Reach Total Care toothbrushes retail from $3.99 to $5.99 (for one count and two count, respectively).