Dr. Sheffield’s toothpaste line gets exclusive CVS launch

NEW LONDON, Conn. — Sheffield Pharmaceuticals recently announced that its Dr. Sheffield’s Premium Natural Toothpaste line of fluoride-free tothpastes had launched at CVS Pharmacy exclusively.

The toothpaste, named for Sheffield Pharmaceuticals’ founder Dr. Washington Wentworth Sheffield, is made from natural recipes he invented in 1850. The toothpaste comes in four varieties, peppermint, wintergreen, sensitive care and extra whitening. The products are made without artificial foaming agents, synthetic detergents, colors, flavors sweeteners, GMOs or animal by-products, the company said.

“Dr. Sheffield’s Premium Natural Toothpaste was developed in response to the rise in consumers looking for premium, natural products for themselves and their families,” Sheffield Pharmaceuticals president and CEO Jeffrey Davis said. “Today’s consumers place high value on the quality, efficacy, and safety of health and personal care products, and they trust Sheffield, the originator of toothpaste, to deliver. Dr. Sheffield’s Premium Natural toothpaste proves that ‘natural’ is both great for health and great-tasting.”