DSN webinar to explore omnichannel tactics for augmenting retail position in beauty
NEW YORK — To help uncover what omnichannel tactics are being effectively leveraged across print, online, mobile, TV, social media and in the store that will impact the beauty shopper's decision during the pre-planning, planning and in-the-moment purchase phases, Drug Store News is hosting a live, interactive webinar on Dec. 8 beginning at 2:30 p.m. EST.
Moderated by ECRM's VP content Joseph Tarnowski, the Beiersdorf-sponsored session will include presentations by Wakefern Food Corporation, the largest retailer-owned cooperative in the United States, and Market Track, a leading provider of market intelligence solutions based on comprehensive analyses of the advertising and promotional landscape.
“Skin Care is a fast growing category and this webinar is intended to provide a best practices approach to best understand the omnichannel consumer from a retailer/supplier perspective," stated Wayne Bennett, group publisher, Drug Store News Group. "We are excited to have Market Track provide the analytics and Beiersdorf and Wakefern share best practice examples with us.”
The webinar also will examine cross trade class and media type strategy to see who is gaining ground and market share in the therapeutic skin care category.
The presenters include Neetu Aneja, beauty category manager, HBC Division Wakefern, Ryne Misso, director of marketing, Market Track and Leslie Kickham, senior manager public relations, Beiersdorf.
The presentation will be followed by a 15-minute live Q&A during which audience members can submit questions to the panelists. To register, click here.