DSN’s top CPG commercials of all time
Some people think that humor is subjective. They’re wrong. As a former standup comedian who has done many years of extensive research on the subject, I can tell you with 100 percent certainty that there are basic, immutable laws of comedy that determine what is funny and what is not funny. And if I ever figured out what those laws were perhaps I would have made it in show business.
All that aside, they say the Holidays are a time for reflection and with Super Bowl Sunday — perhaps the biggest night of the year for TV advertising — just around the corner, the editors and publishers of DSN thought it would be fun to look back at our top 12 TV commercials of all time for CPG brands. Did your favorites make the cut? Email me at [email protected], and tell me what your top three are. We’ll pick three readers to win a $50 American Express Gift Card.
1. Alka Seltzer, “Mama mia, that’s one spicy meatball”
2. Hai Karate, “Be careful how you use it”
T - 3. Old Spice, “The man your man could smell like”
T - 3. Old Spice, “Terry Crews” (all of them)
4. Noxzema, “Let Noxzema cream your face” (Joe Namath/Farrah Fawcett)
5. Miller Lite, “The first Lite Beer camping trip”
7. Snickers, “You’re playing like Betty White out there…”
11. Charmin, “Please don’t squeeze the Charmin”
T - 12. Crest, “The O’Donoghue family”