DSNTV: New General Market Forum highlights — rethinking the category experience

Drug Store News and Mack Elevation in April hosted the New General Market Forum, where executives from retailers and CPG companies came together to share insights and strategies for reaching the millennial consumer. The day of insights featured various talks and two roundtable discussions, one of which was highlighted in an earlier video, the second of which is highlighted above.

(To read our special report on the New General Market, click here.)

In the panel, participants discuss what the new ways they’re thinking about the category experience. Addressing the ways they meet customer experience needs are Walmart VP merchandising, beauty, Jody Pinson; Vogue International senior brand manager Courtney Connelly; Hello Products CEO/founder Craig Dubitsky; Edgewell Personal Care shopper marketing manager Jonathan Ryan; Henkel Consumer Goods VP shopper strategy and e-commerce Laura Hyland; Sundial Brands partner and chief marketing officer Emmet Dennis; and Conair VP marketing Paulette Heller.

Some takeaways include how these companies are working to communicate ideals that resonate with consumers, anticipate customer needs, and deliver on promises in a way that is targeted and personalized.