ECRM taps retail, CPG data veteran to lead ECRM data sales

SOLON, Ohio — ECRM has announced the appointment of Jennifer Zannelli as SVP of sales, ECRM data.  



Zannelli, a retail and CPG data sales and business development veteran, will lead strategic sales initiatives for ECRM Data and will help develop new products and services.  



“Jennifer’s background in retail and shopper insights is perfectly aligned with our objective of accelerating the growth and development of our data business,” stated Greg Farrar, CEO of ECRM. “Her knowledge of the industry combined with her experience and success in leading sales organizations made Jennifer the ideal choice.”



Zannelli has more than 15 years of experience in sales and business development, most recently with Plano, Texas-based Crossmark where she was the senior director, new business. During her time at Crossmark, Zannelli helped to launch myAFINITI, a marketing platform that connects CPG brands with membership groups.  She also expanded operational processes, developed effective marketing tools as well as built a sales pipeline.

 

Prior to Crossmark, Zannelli spent five years at Kantar Retail where she held several positions during which she helped to create and execute sales processes along with new initiatives designed to grow and retain customers.

“ECRM has a wealth of information assets, including the expertise of its staff, strong buyer and supplier relationships as well as their unique data capabilities,” stated Zannelli. “There is a unique opportunity at ECRM to take the CPG industry and promotional data to a new level and I am excited to be part of the team leading the sales organization.”