ECRM Webcast: Brick and Mobile — The New Beauty Retail Experience

ECRM will host a free live, interactive webcast Tuesday, May 23, 2017, at 2 p.m. EST, with Perfect Corp. — makers of the YouCam augmented reality beauty app — to discuss how beauty brands can leverage mobile to engage the Millennial and Gen Z consumer.

During the live, interactive webcast, Kristi Vannatter, director, business development for Perfect Corp., and Wayne Liu, GM and VP business development for Perfect Corp. will discuss how retailers are creating an omnichannel experience for socially savvy shoppers through the integration of mobile virtual reality features in stores, introducing the next generation of brick-and-mortar, including best practices to keep retailers ahead of this curve.

Topics to be discussed will include: Enhancing the in-store user experience; exploring the omnichannel potential of digital try-on; the future of beauty retail and AR; and the power of influencers and social sharing.

The May 23 webcast will be followed by a live Q&A with the presenters.

To register, click here.

Custom ECRM filter

Perfect Corp. will also be launching a custom ECRM filter for ECRM's Skin, Bath, Cosmetics and Fragrance EPPS, slated for June 4-8 in Las Vegas, which ECRM attendees can use to post selfies using the hashtags #ECRMbeauty and #YouCam. Staff from Perfect Corp. will be on-hand to educate attendees on the use of the app and how it can be applied to their brands.