Edge, 'Assassin's Creed' partner for new cans of shave gel
SHELTON, Conn. — Edge Shave Gel brand is partnering with the game "Assassin's Creed" for a line of limited-edition cans featuring "Assassin's Creed Unity" artwork. In addition to a close shave, the product also will give gamers exclusive access to downloadable content, the brand said.
"Edge does more than just give guys an advantage in front of the mirror; we're dedicated to getting guys prepped for whatever they are going to tackle," said Anthony Pietrini, brand manager of Edge. "Being competitive gamers ourselves, we know how important prep is to get a leg up on your competitors. Offering this unique content to gamers with the purchase of Edge Shave Gel is just another way for us to make sure our fans are ready for the competition."
Assassin's Creed Unity Limited Edition Edge Shave Gel Cans are available as follows:
Edge Sensitive Skin Shave Gel, which gives access to an exclusive downloadable sword. The gelcontains aloe, and helps prevent nicks, cuts and irritation;
Edge Extra Moisturizing Shave Gel gives access to exclusive downloadable armor and has vitamin E and a blend of ingredients to help leave the face hydrated;
Edge Ultra Sensitive Shave Gel gives access to an exclusive downloadable Assassin's Hood. The gel contains colloidal oatmeal, and helps provide protection against razor burn.
Edge varieties are available at retail outlets nationwide for a suggested retail price of $2.99. In celebration of the "Assassin's Creed Unity" launch on Nov.11, Target stores will offer a $10 gift card to any customer purchasing both the "Assassin's Creed Unity" game and any Assassin's Creed Unity Limited Edition Edge Shave Gel can (excluding 2.75 oz). The promotion will last Nov.16 through Nov. 26.