Essie launches new gel nail collection

NEW YORK -- One of the most popular nail polish brands in the industry is launching a new gel collection that gives the look of gel nails, but requires no lamp or curing.

Essie gel couture harnesses a 2-step system and features 42 brand new nail polish colors, along with a proprietary top coat. The 2-step system is easy to apply and perfect for both at-home and salon use. Easy to remove as well, essie gel couture can be taken off just like regular polish, no soaking needed.



Essie's gel couture nail polish and top coat retail at $11.50 per bottle and are available at http://essie.com, fine salons and beauty retailers nationwide.