Finding the right CoverGirl product just got easier

CoverGirl has launched a new augmented reality app that complements drug store browsing by allowing consumers to try out a product virtually, according to Digiday. 

According to the website, Covergirl’s BeautyU app uses facial scanning and tracking to identify users’ skin tones and apply makeup looks in real-time using the front-facing camera. It also asks a series of detailed questions in its mobile “consultation” to get a better handle on the user’s preferences, like “what’s your skin type?” and “what’s the one makeup item you can’t live without?”

Learn more about the app by watching the video above or by clicking here.