Garnier updates tagline, kicks off mobile Greenhouse Tour
Garnier just gave its well-known tagline an update.
The beauty brand announced that it has changed it to “By Garnier, Naturally” to serve as a sign of the brand’s commitment to sustainability and its history with ingredient-focused hair care, color and skin care that is formulated on the natural side.
In addition, Garnier announced its pledge to reduce plastic by committing to 100% post consumer recycled, or PCR, waste for shampoo, conditioner and leave-in conditioner bottles for its Fructis Sleek & Shine line by the end of 2019.
Currently, the brand’s hair care products are produced in a zero waste facility, and its packaging contains 50% post consumer recycled waste, the company said.
To spread news of these new initiatives and changes, Garnier has launched an education based mobile Greenhouse Tour at select retail locations across the United States. Each stop will feature sampling, coupons, live product and recycling demonstrations and interactive ingredients experiences.
Stops on the Greenhouse Tour include:
"Garnier's mission is to develop beauty products that are both good for you and good for the planet," Anncy Rowe, senior vice president of marketing atGarnier, said. "The announcement of our new signature, 100% PCR initiative for Fructis Sleek & Shine and the Greenhouse Tour serves as a commitment to our customers that we continue to aspire to bring the highest quality, most efficacious naturally inspired formulas in the most sustainable quality packaging to the masses at a price point that's attainable."
To kick off the Greenhouse Tour, Garnier built a garden at the University of Miami on March 17 and will help beautify a garden in New York City in recognition of Earth Day on April 22, the company said.
The beauty brand announced that it has changed it to “By Garnier, Naturally” to serve as a sign of the brand’s commitment to sustainability and its history with ingredient-focused hair care, color and skin care that is formulated on the natural side.
In addition, Garnier announced its pledge to reduce plastic by committing to 100% post consumer recycled, or PCR, waste for shampoo, conditioner and leave-in conditioner bottles for its Fructis Sleek & Shine line by the end of 2019.
Currently, the brand’s hair care products are produced in a zero waste facility, and its packaging contains 50% post consumer recycled waste, the company said.
To spread news of these new initiatives and changes, Garnier has launched an education based mobile Greenhouse Tour at select retail locations across the United States. Each stop will feature sampling, coupons, live product and recycling demonstrations and interactive ingredients experiences.
Stops on the Greenhouse Tour include:
- March 26: Edison, N.J. (Rite Aid: 10 Lincoln Highway, Edison, N.J. 08820);
- March 27: Stamford, Conn. (CVS: 66 High Ridge Rd., Stamford, Conn. 06905);
- March 28: Woonsocket, R.I. (CVS Headquarters: 1 CVS Drive, Woonsocket, R.I. 02895);
- April 2: Grand Rapids, Mich. (Meijer: 5531 28th St. SE Grand Rapids, Mich. 49512 and 1997 E Beltline Ave NE, Grand Rapids, Mich. 49525);
- April 3: Grand Rapids, Mich. and Grandville, Mich. (Meijer: 315 Wilson Ave Grand Rapids, Mich. 49544 and 3434 Century Center St. SW, Grandville, Mich. 49418);
- April 8: Austin (University of Texas in Austin: 1000 E 41st St., Austin, Texas 78751 and 1801 E 51st St., Austin, Texas 78723);
- April 9: San Marcos, Texas and Schertz, Texas (HEB: 641 E Hopkins St., San Marcos, Texas 78666 and 17460 IH 35 N, Schertz, Texas 78154);
- April 10: San Antonio (HEB: 20935 US Hwy. 281 N San Antonio, Texas 78258);
- April 12: Bentonville, Ark. (Walmart: 406 S Walton Blvd., Bentonville, Ark. 72712);
- April 13: Rogers, Ark. (Walmart: 4208 Pleasant Crossing Blvd, Rogers, Ark. 72758);
- April 19: Secaucus, N.J. (Walmart: 400 Park Plaza Dr, Secaucus, N.J. 07094);
- April 20: Valley Stream, N.Y. (Walmart: 77 Green Acres Rd. S, Valley Stream, N.Y. 11581); and
- April 22: New York, N.Y. (L'Oréal USA Headquarters: 10 Hudson Yards, New York, N.Y. 10001)
"Garnier's mission is to develop beauty products that are both good for you and good for the planet," Anncy Rowe, senior vice president of marketing atGarnier, said. "The announcement of our new signature, 100% PCR initiative for Fructis Sleek & Shine and the Greenhouse Tour serves as a commitment to our customers that we continue to aspire to bring the highest quality, most efficacious naturally inspired formulas in the most sustainable quality packaging to the masses at a price point that's attainable."
To kick off the Greenhouse Tour, Garnier built a garden at the University of Miami on March 17 and will help beautify a garden in New York City in recognition of Earth Day on April 22, the company said.