Gillette hits the catwalk at New York Fashion Week

NEW YORK Men's grooming brand Gillette is making its New York Fashion Week debut at Bryant Park on Feb. 11, as part of a partnership with menswear collection Duckie Brown.

Celebrity groomer Merrell Hollis will be backstage, preparing models for their turn on the runway with a shave using the Gillette Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive and Fusion HydraSoothe Balm.

Front-of-house guests will receive a complimentary array of Gillette grooming products.

As part of the partnership, Gillette has committed to contribute $200 to the Children's Safe Drinking Water Fund for every guy who gets a barber shave as part of the Duckie Brown + Gillette Shave Challenge. The Shave Challenge will kick off at Duckie Brown's after party at The Griffin; donations will help to provide clean drinking water to children and their families all over the world.

"Partnering with Duckie Brown was a no-brainer for us," stated Anne Westbrook, P&G external relations.  "Throughout our more than 100 year history, we have remained committed first and foremost to technological and design innovation, and we feel a natural affinity to Duckie Brown's unique fabrics, bold colors and masculine designs."

Guests at the Duckie Brown Fall 2010 runway show will receive a limited edition "Duckie Brown + Gillette" branded dopp kit, which will include the Fusion Power MVP razor, Fusion HydraGel Pure & Sensitive, Fusion HydraSoothe Balm, Gillette Odor Shield Body Wash, Gillette Shampoo, Gillette Precision Putty and Gillette Odor Shield anti-perspirant and deodorant.