Gillette to sponsor Nascar event in line with ProGlide launch

BOSTON Gillette is sponsoring the Nascar Sprint Cup Series race at Pocono Raceway on June 6, which coincides with the official launch of the Gillette Fusion ProGlide shaving system.

All activities to promote the event, titled the Gillette Fusion ProGlide 500 Presented by Target, will be designed to support the new razor, which will also be available to consumers in stores on June 6.

"We are very excited about upcoming partnership with Pocono Raceway and Target," stated Michelle Potorski, associate marketing director for Gillette North America. "The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide."