Gillette steps up its game with the Gillette Shave Club
BOSTON — Looking to better compete with rivals, like the Dollar Shave Club, Procter & Gamble’s Gillette has announced the launch of the Gillette Shave Club for men.
The new Gillette Shave Club builds on Gillette’s original subscription service, which allows men to sign up for Gillette blades at a frequency that best fits their needs.
The Gillette Shave Club is open to subscribers and nonsubscribers who want to receive Gillette benefits like deals and coupons, exclusive access to some of Gillette’s campaigns, including sports and entertainment partnerships and celebrities, as well as helpful grooming and style content.
With the announcement, those who sign up for the Gillette Shave Club free membership before June 10 will be eligible for a chance to win an all-expense paid trip to the MLB All-Star weekend July 12 to 14 in Cincinnati, including tickets to the All-Star Game and the Home Run Derby.
“At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave,” stated Charlie Pierce, group president, global grooming. “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans*. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”
The Gillette Shave Club also offers a subscription razor service with three different packages. Even when choosing Gillette’s best blades, subscribers can save up to 50% when compared to the $9/month plan of the other shave club, the company stated.
The Classic package includes the Gillette MACH3 razor, the Advanced package features the Gillette ProGlide razor, and the Ultimate package sets guys up with the multi award-winning Gillette Fusion ProGlide with FlexBall Technology for approximately $5 a month. Now, through an even easier-to-use, step-by-step process, guys can adjust their plans based on the type of blades they prefer, how often they want to receive them and their preferred retailer. They can also subscribe to additional products like shave gel if they want a total grooming regimen.
Benefits of the Gillette Shave Club include:
Gillette’s best blades delivered directly to a guy’s door for free and at a range of frequencies;
A loyalty program starting soon and rewarding subscribers for their purchase with Gillette deals and coupons;
A reward program where no purchase is necessary and includes a chance for exclusive access to some of Gillette’s most sought after sports, lifestyle and entertainment raffles and giveaways;
First-time subscribers to Gillette or one of Gillette’s retail partners receive a free razor handle or $5 off their next purchase;
Helpful grooming and style content; and
Depending on the Gillette Shave Club plan someone picks, they can save up to 50% when compared with the $9/month plan of the other shave club.