Goody develops new DoubleWear collection

ATLANTA — Hair accessory brand Goody has announced the launch of its DoubleWear collection of jewelry-inspired elastics and headwraps.

A recent Goody poll reported that most women wear an elastic on their wrist as a convenient way to keep it handy, but 68% of respondents said they were frustrated with how this look compromised their style. Enter DoubleWear.

With the introduction of DoubleWear, a basic black ponytail elastic has been upgraded with either a gold or silver overlay in multiple shapes/textures, resembling a bangle-type bracelet or necklace. It allows for a seamless, chic transition from hair accessory to jewelry.

The Goody DoubleWear collection is now on shelves at Walmart, Target, CVS and Walgreens. Goody DoubleWear 2-in-1 Elastics + Bracelets and Goody DoubleWear 2-in-1 Headwraps + Necklaces have a suggested retail price of $5.99 each.