Goody launches second Luxe collection

NEW YORK Goody, which is part of Newell Rubbermaid’s Beauty and Style global business unit, has announced the introduction of its second Luxe collection to the masses.

Building on the success of its first Luxe collection launched last year, the new line continues to celebrate affordable luxury.

“Regardless of the challenging economic landscape, people still make room for small boosts of affordable luxury in their budget because a sparkly treat can positively change her mood and her look,” stated Jennifer Ingram, Goody’s director of marketing communications. “So, we have continued to create beautiful and stunning hair jewelry available to everyone.”

Goody designer Joni Lay incorporated her Georgian sensibility with the "joie de vivre" of an aspiring designer. The resulting collection features sparkly surfaces, textured patterns and light-reflecting accents. Combined with the brand?s patented StayPut technology, the new eight-product collection is designed to take women elegantly and effortlessly from day to night.

Prevalent silhouettes in the collection of barrettes, hair ties and headbands include organic florals, heavy geometric patterns and a throwback art deco aesthetic.

The suggested retail prices range between $3.11 and $7.27.