Hamacher Resource Group creates senior marketing services account manager role

WAUKESHA, Wis. — Hamacher Resource Group on Tuesday announced the promotion of Jennifer Johnston to senior marketing services account manager. This new role will allow HRG’s marketing services clients to enjoy a more streamlined project management approach and will provide greater efficiency and organization to the execution of internal and external marketing services projects. 

 

“Jen has demonstrated an exceptional commitment to serving our clients with professionalism and passion,” said Dawn Vogelsang, president and member of the HRG owner’s group. “Her new role will benefit our marketing services clients by providing a consistent point-person to understand their goals and make recommendations for appropriate marketing initiatives that will support their success.”

 

Johnston has served as project manager and key point of contact for many manufacturer clients who rely on HRG’s marketing team to guide their strategy, creative direction, collateral creation, package design and other key business decisions. Recent structural changes to HRG’s marketing team, including the addition of Cari Sass as director of marketing and Johnston’s new position, support the company’s commitment to providing agency-quality marketing services uniquely tailored to drive the success of health, beauty and wellness consumer packaged goods at retail.

 

Johnston joined the HRG team in 2007 as marketing communications assistant and was promoted to marketing communications specialist in 2010. Projects she has led for HRG’s manufacturer clients include package redesign and brand relaunch initiatives for a long-standing supplement brand; direct mail campaigns to independent pharmacy; market research studies for new-to-market products; and competitive research and analysis.