Hawaiian Tropic revamps for 2010

SHELTON, Conn. Hawaiian Tropic is gearing up for the 2010 sun season with a lineup of new products and new beauty-oriented packaging.

"We're introducing the new Hawaiian Tropic brand to the modern woman who seeks a pampering beauty experience, but is also mindful of protecting her skin from sun exposure," stated Beth St. Raymond, director of sun care marketing for Energizer Personal Care, parent company of Hawaiian Tropic Sun Care.

The re-launch of the Hawaiian Tropic Sun Care product line is all about beauty and sun protection. In line with this focus, the Hawaiian Tropic brand features new beauty-oriented packaging with a signature curvy shape, as well as clean and modern colors and graphics that reflect tropical beauty.

In addition to the new modern, upscale packaging, Hawaiian Tropic Sun Care will introduce a new line of creme lotions. The new creme lotion line can be found across product lines from sunscreen to after sun.

In addition, Hawaiian Tropic Sun Care is unveiling a new twist on its classic coconut fragrance for all of its sunscreens. The fragrance reflects the brand's signature tropical scent with an enhanced version of the original featuring hints of peach, jasmine and rose.