HDMA session to explore data-driven front-end success for independents

WAUKESHA, Wis. – Dave Wendland, VP Hamacher Resource Group, will participate on the panel, “Exploring Independent Pharmacy Data,” on June 8 at the Healthcare Distribution Management Association’s annual Business Leadership Conference. The session is part of the Front-End Forum.

 

Along with fellow industry panelists Bob Candelora, managing partner, Retail Insights and Kristin Gorski, director new business development for The Nielsen Company, and moderator Naomi Duvall, director consumer health at Cardinal Health, Wendland will weigh in on what data may be missing that could help better understand the opportunities at independent pharmacy. In addition, panelists will consider whether there is data available that could enhance the decision-making for the pharmacy shelf and front-of-store.

 

The panel will refer to the most recent research efforts HRG completed for HDMA including "Pharmacist and Patient Conversations at Independent Pharmacy: Recommending and Guiding Non-prescription Product Choices," released in February of this year, and the 2013 report, "Independent Pharmacy Shoppers: Who, What, and Why?".

 

“Although we’ve learned much more about independent pharmacy through these studies, I think there remains additional opportunity to gather new insights and put them into action," Wendland said. "This panel discussion will explore ideas for sources of other potential data that could fill in more of the picture of the uniqueness of this channel.”