Hello oral care graces Times Square via People magazine partnership

NEW YORK — Hello oral care has partnered with People magazine to bring its “Sexiest Man Alive” issue to life through an interactive activation in Times Square.
 


On Wednesday, tourists and New Yorkers who are visiting the “Crossroads of the World” are not only able to stop by the “Sexiest Man Alive” area to sample Hello products, but they also can get their picture on one of the largest Time Square billboards. All visitors who stop by and test out Hello will be able to freshen-up before having their “cover shot” displayed on a billboard next to Adam Levine — the “Sexiest Man Alive.” 
 


This partnership is yet another display of how brands are finding unique ways to engage consumers, sample products and reach a mass audience.