Herbal Essences teams up with Royal Botanic Gardens, Kew
Procter & Gamble-owned hair care brand Herbal Essences announced a new partnership with the Royal Botanic Gardens, Kew.
Together, both parties will work on bringing cutting-edge botanic science to the beauty brand’s well-known line of shampoos and conditioners.
In addition, Herbal Essences has become the first-ever global hair care brand to have its botanics endorsed by the Royal Botanic Gardens, Kew, the company said.
“Kew’s dedication to researching and conserving the wonders of nature through science is a mission close to our brand’s heart,” Lynn Hicks, Herbal Essences North America brand manager, said. “This is all about beauty rooted in plant science. It speaks to our commitment to deliver beautiful hair with the help of Kew’s knowledge of natural ingredients.”
Kew’s scientists work in more than 115 countries across the globe to identify plants and study their uses. Their collection currently holds 8.5 million items, which includes 7 million dried plants, 1.25 million dried fungi, a living collection of over 19,000 plant species and the world’s largest wild plant DNA and tissue bank.
“Our work is authenticating the botanical ingredients that are in Herbal Essences shampoos, which means that they have been endorsed by Kew scientists. Herbal Essences’ Kew, endorsement is just the start,” Monique Simmonds, deputy director of Science for the Royal Botanic Gardens, Kew said. “The exciting partnership merges Kew’s botanical mastery with P&G’s consumer understanding and formulation knowledge, making it possible to identify performance botanicals across the company’s entire beauty portfolio to help drive future innovation in the naturals space.
Kew scientists are currently working to verify the botanicals in Herbal Essence’s bio:renew line, which has active antioxidants to help fight such environmental factors as water impurities that can compromise hair integrity.
Together, both parties will work on bringing cutting-edge botanic science to the beauty brand’s well-known line of shampoos and conditioners.
In addition, Herbal Essences has become the first-ever global hair care brand to have its botanics endorsed by the Royal Botanic Gardens, Kew, the company said.
“Kew’s dedication to researching and conserving the wonders of nature through science is a mission close to our brand’s heart,” Lynn Hicks, Herbal Essences North America brand manager, said. “This is all about beauty rooted in plant science. It speaks to our commitment to deliver beautiful hair with the help of Kew’s knowledge of natural ingredients.”
Kew’s scientists work in more than 115 countries across the globe to identify plants and study their uses. Their collection currently holds 8.5 million items, which includes 7 million dried plants, 1.25 million dried fungi, a living collection of over 19,000 plant species and the world’s largest wild plant DNA and tissue bank.
“Our work is authenticating the botanical ingredients that are in Herbal Essences shampoos, which means that they have been endorsed by Kew scientists. Herbal Essences’ Kew, endorsement is just the start,” Monique Simmonds, deputy director of Science for the Royal Botanic Gardens, Kew said. “The exciting partnership merges Kew’s botanical mastery with P&G’s consumer understanding and formulation knowledge, making it possible to identify performance botanicals across the company’s entire beauty portfolio to help drive future innovation in the naturals space.
Kew scientists are currently working to verify the botanicals in Herbal Essence’s bio:renew line, which has active antioxidants to help fight such environmental factors as water impurities that can compromise hair integrity.