At-home hair removal falls short

NEW YORK — Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


Depilatories slipped 3.4% to $26.4 million during the 12 weeks ended May 15 across food, drug and mass (excluding Walmart), according to SymphonyIRI.


Sally Hansen and Veet have been developing products to make at-home hair removal even easier. Also, Veet recently launched a “28 Days of Beautiful” Facebook application to promote its new Veet ready-to-use wax strips for face and body, and to engage consumers with a panel of celebrity experts.

The article above is part of the DSN Category Review Series. For the complete Hair Removal Sell-Through Report, including extensive charts, data and more analysis, click here.