Hot Concepts: The Dove Intelligent Shelf

Smartphones and digital technology are no doubt revolutionizing how shoppers experience and purchase products. To stay ahead of the trend, Unilever’s Dove and Intel have teamed up to develop the Dove intelligent shelf, using Intel RealSense technology, to showcase multiple ways to use technology to sell product.

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The passive side of the display features looping video and software that can deliver insights into the effectiveness of messaging and real-time shopper data.



The active side of the display has a tablet that interacts with an app on the user’s smartphone to deliver product information. Users can take advantage of smart and personalized offers based on browsing and purchase history.



The reactive side utilizes facial recognition technology to adapt the messaging to the gender of the shopper to drive Dove products for both men and women. There also are shelves with product and infrared technology. When a shopper removes product from the shelf, a corresponding tablet will play relevant content about that specific product.