HRG publishes e-book on preparing memorable buyer presentations
WAUKESHA, Wis. —Hamacher Resource Group is getting into the e-book game with the release of “The Most Important 20 Minutes of Your Year, Buyer Presentations: A Guide for CPG Manufacturers.” The book provides an overview of what presenters should consider when getting their buyer presentations ready.
“With so much on the line, the most important thing a brand can be armed with when meeting with buyers is data that illustrates why the product belongs on the shelf,” HRG marketing director Cari Sass said. “In addition, the presentation needs to be memorable because it’s one of many the buyer sees. If it’s built on fact and is also dynamic and engaging, it will have a good chance of leaving a lasting impression.”
The free e-book is available on HRG’s website, and the company has created the infographic below to accompany the launch.
“With so much on the line, the most important thing a brand can be armed with when meeting with buyers is data that illustrates why the product belongs on the shelf,” HRG marketing director Cari Sass said. “In addition, the presentation needs to be memorable because it’s one of many the buyer sees. If it’s built on fact and is also dynamic and engaging, it will have a good chance of leaving a lasting impression.”
The free e-book is available on HRG’s website, and the company has created the infographic below to accompany the launch.
