HRG streamlines independent channel strategy presentation

WAUKESHA, Wis. — Hamacher Resource Group has taken its popular workshop, “Creating a Winning Channel Strategy: Independent Pharmacy,” and has modified the format to streamline the content and make it available as a shorter session for manufacturers, the company announced Wednesday. 

 

“This new workshop format grew out of demand from our manufacturer clients who were looking for a subset of our traditional workshop to be accessible when their schedules can accommodate the time commitment,” HRG’s business development director Angela Pinkstaff said. “Having this flexible option is a great complement to our education offerings and adds to the already robust range of in-house services we offer our supplier clients.”

 

Consumer packaged goods manufacturers of health, beauty and wellness products can schedule a session with HRG when it is most convenient for their team. The workshop is for suppliers who may be new to the industry or haven’t had as much success in the independent segment as they desire. It covers the independent pharmacy landscape, the range of wholesale distributors serving the channel, and the unique characteristics of these stores that make up nearly 40% of retail pharmacies.

 

HRG has been actively engaged in the independent pharmacy segment since 1980. They formally started presenting these workshops four years ago, helping manufacturers understand the inner workings of, and opportunities in, this market.