HYD For Men expands distribution with Meijer deal

BOCA RATON, Fla. — Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.



Razor Shield was developed to help create a liquid barrier to protect razor blades.

 

“As a shaver, I was searching for something to enhance my shaving experience, yet wouldn’t ask that I abandon my preferred razor blade brand,” stated HYD For Men CEO and founder Adam Berk. “Razor Shield is used in conjunction with any disposable or traditional razor, thus allowing me the freedom to use the brand of my choice.”

 

The Grand Rapids, Mich.-based supercenter chain will stock the HYD For Men Razor Shield, which retails for $6.99, at 183 stores in Michigan, Indiana, Illinois, Ohio and Kentucky.