NEW YORK — Beauty brand ITCosmetics has teamed up with author Emily Liebert, who writes novels about the real-life concerns and complexities of women, to create an exclusive set of products tied to her new book.
Liebert’s new book, Those Secrets We Keep (out June 2), is about three women whose lives are forever changed one summer when their deepest secrets are revealed.
The new products include: Mini Hello Lashes (a 5-in-1 mascara), Mini No Tug Black (a waterproof gel eyeliner), and Mini Brow Power (a universal eyebrow pencil.
“I’m thrilled to be partnering with ITCosmetics on a set of products tied to the launch of Those Secrets We Keep. I’ve had nice success in the past collaborating with brands that organically complement my novels. IT is the perfect partner for this new book because their products are a woman’s best kept beauty secret and my book is all about the secrets women keep,” Liebert stated.