John Frieda, Camila Mendes debut Day 2 Revival collection
After announcing that “Riverdale” star Camila Mendes would be its latest brand ambassador, the beauty brand has put the starlet to work.
Together, the Los Angeles-based company and actress debuted the new Day 2 Revival collection, which is formulated to bring unwashed second-day hair back to life.
“As someone with naturally textured hair, I tend to avoid washing daily so I can stretch my style for a few days,” Mendes said. “But after a day or two, my waves just don't look as good. I love that now there are products that can prolong my time between washes, but still keep my hair looking freshly styled.”
Consisting of four products, the collection includes:
“Extending your wash days is not a trend, it's a styling choice that women of all hair types have been doing for quite some time,” Leah Stone, senior brand manager at John Frieda Hair Care U.S., said. “Day 2 Revival products are ideal for women who are looking to make their day two, three or four hair look refreshed, polished and fabulous, without the fuss of washing and drying.”
John Frieda’s Day 2 Revival collection will debut on Amazon in 2019.
Together, the Los Angeles-based company and actress debuted the new Day 2 Revival collection, which is formulated to bring unwashed second-day hair back to life.
“As someone with naturally textured hair, I tend to avoid washing daily so I can stretch my style for a few days,” Mendes said. “But after a day or two, my waves just don't look as good. I love that now there are products that can prolong my time between washes, but still keep my hair looking freshly styled.”
Consisting of four products, the collection includes:
- The Day 2 Revival Curl Reset Spray, which brings new life to curls with a blend of acai and avocado dry oils. An enhanced conditioning agent comprised of a unique styling polymer, it blends into curls, redefines the shape and tames frizz;
- The Day 2 Revival Smoothing Dry Oil, which helps tame frizz, smoothes and nourishes hair, is made with acai and avocado oil. The formula also reignites shine in day-old tresses without leaving a heavy or greasy residue;
- The Day 2 Revival Wave Refresh Spray, which increases texture and grip on dry hair, features a styling polymer combined with crystalized minerals that help maintain moisture and natural bounce; and
- The Day 2 Revival Dry Shampoo, which refreshes second-day hair and scalp without leaving a residue.
“Extending your wash days is not a trend, it's a styling choice that women of all hair types have been doing for quite some time,” Leah Stone, senior brand manager at John Frieda Hair Care U.S., said. “Day 2 Revival products are ideal for women who are looking to make their day two, three or four hair look refreshed, polished and fabulous, without the fuss of washing and drying.”
John Frieda’s Day 2 Revival collection will debut on Amazon in 2019.