John Frieda offers Target.com presale of 2016 products

NEW YORK — Hair care company John Frieda announced Monday that it had launched a presale event for its 2016 products on Target.com. The presale includes reinvented and relaunched versions of the company’s popular products, as well as the introduction of John Frieda’s new Root Blur cover-up palettes for blending colors to hide dark or gray roots. 

 

John Frieda has also retooled its Brilliant Brunette collection to include its new Visibly Brighter In-Shower Treatment, which lifts color up to one shade, and the Visibly Deeper In-Shower Treatment, which darkens hair by up to a shade. There is also a new treatment for blondes that can be used once monthly. 

 

The company will also be featuring its new shampoos and conditioners in the presale, including both Visibly Deeper and Visibly Brighter products ($9.99 apiece). It is also reintroducing its Dream Curls styling foam for air-drying hair.