Johnson Products aligns with 100 Black Men of America

NEW YORK — Ethnic hair care company Johnson Products, whose brands include the Ultra Sheen Men grooming collection, has partnered with 100 Black Men of America and its "Collegiate 100" program.

Using its Ultra Sheen Men grooming line, JPC is continuing to build upon its commitment to the African-American community by supporting the national mentoring movement of African-American young men that is led by 100 Black Men of America. The partnership of JPC and the 100 Black Men of America's "Collegiate 100" program will be announced at the organization's 25th annual conference in San Francisco on June 8 to 12.

JPC will be a part of the "Collegiate 100" events at the conference. The company will present the "Collegiate 100" Chapter of the Year Award and host its Ultra Sheen Men Grooming Lounge for the young men and all conference attendees. JPC CEO Eric Brown will speak on a panel on the importance of networking and developing quality business and community relationships. The Ultra Sheen Men grooming collection is targeted to the "trendsetting man who has style and swagger."

"We are very excited to join forces with 100 Black Men of America and their outstanding work in the United States, and abroad in the area of mentoring African-American youth and young men," Brown said. "Using our Ultra Sheen Men grooming line, along with our new company spokesperson, NBA all-star Carmelo Anthony, we hope to work with the young men and empower them to 'Step Up Their Game' and truly be all that they can be."

100 Black Men of America is a national alliance of leading African-American men of business, industry, public affairs and government with a mission to improve the quality of life for African-Americans, particularly African-American youth. Its 25th Annual Conference is a national event that aims to bring together the best minds in business, education, law and medicine to provide a positive platform for mentoring today¹s youth, educating and training adults, and empowering communities.

This year's theme is "Celebrating 25 Years of Mentoring Leadership." The conference will feature sessions on funding initiatives for mentoring programs, creating and sustaining credible mentoring programs, measuring the impact of mentoring programs and a mentoring certification workshop.