Jolen Creme Bleach launches new website

NEW YORK — Jolen, the maker of Jolen Creme Bleach, has unveiled a newly enhanced website. The revamped site comes on the heels of the introduction of new Jolen Creme Bleach product packaging (with 20% more product and new mixing cup), the first major update in 50 years, which hit shelves last month.

  

“Our new Jolen website underscores our company’s mission — to empower women to go confidently and embrace their natural beauty,” said Evelyn Kossak, president and founder of Jolen, a privately held, family-owned company headquartered in Fairfield, Conn. “It’s not only about the confidence to manage unwanted facial and body hair, but becoming a beauty resource for our consumers.”

 

The new jolenbeauty.com, developed by digital agency Path Interactive, includes an ever-expanding Beauty Book section, which offers a range of information for managing unwanted facial and body hair. In addition, there are testimonials, tips, tricks and confidence-boosting beauty advice from celebrity makeup artist Belinda Moss. The Jolen website also offers an enhanced navigation experience with an improved Where-to-Buy section that allows consumers to sort by cream bleach formula (original or sensitive) and find their desired product in store and/or online. 

 

“Our beauty consumers are demanding when it comes to quality, so it was very important that the site have a high-end feel, with great photography and compelling graphics, along with easy navigation and dynamic content,” said Jeff Kossak, VP at Jolen. “We also wanted to let our visitors be social with our content, so it’s shareable and pinnable, which coincides nicely with our expanding social platforms, including our new Pinterest page.” 

 

Jolen Creme Bleach is available in both original and sensitive formulas (with aloe vera) nationally in most major retailers, including CVS, Harmon, Rite Aid, ULTA, Walgreens and Walmart, as well as select beauty specialty stores and online for the suggested retail price of $5.99.