Just For Men launches campaign with Keith Hernandez, Clyde Frazier

NEW YORK — Former MLB player Keith Hernandez and former MBA player Walt “Clyde” Frazier have teamed up with men’s grooming brand Just For Men in the company’s new 15- and 30-second spots, which first aired on Monday.

Known for their previous ad pairings since 2002, Hernandez and Frazier revive their rhyming repartee and practice “beardspotting” for national spots that will air on ESPN and FX, among other networks and news outlets, the company said.

The pair will promote Just For Men’s products, which can be used in five minutes to get rid of gray hair and make beards look thicker and fuller, according to the company.

“Beards and mustaches are on trend, with two-thirds of American Men having facial hair, and they are the ultimate badge of individuality,” Ralph Marburger, North American Category Director for Combe Incorporated’s Just For Men brand, said. “That’s why we’re excited to make #beardspotting the next great sport. We’re proud to be bringing back Keith and Clyde, and all the rhymes, in a new campaign that celebrates America’s new favorite pastime — spotting the best beards and mustaches in the nation.”