Keeping skin care simple

ENGLEWOOD CLIFFS, N.J. — Unilever has introduced the U.K. facial skin care brand, Simple, to the U.S. market with the launch of Simple Sensitive Skin Experts. The collection is touted as the only mass facial skin care line specifically for those with sensitive skin.

The collection is comprised of 13 items and includes cleansers, moisturizers, eye care products and wipes. The suggested retail prices range from $5.99 to $12.99. The Simple brand has more than 50 years of heritage in the United Kingdom.