Kotex, Dot Girl ink licensing deal

NEENAH, Wis. Kimberly-Clark’s Kotex brand and Dot Girl, a retailer of first menstrual period kits for pre-teen girls, have formed a new licensing deal that enables Kotex to offer exclusive educational content from Dot Girl on its Web site, as well having its products featured in the Dot Girl’s First Period Kit.

The Dot Girl’s First Period Kit, owned by TK Designs and currently sold through www.dotgirlproducts.com, will be featured in the Special Offers section of the Kotex.com Web site. Dot Girl co-owners, Terri Goodwin and Kathy Pickus, will be regular contributors to the Kotex.com Articles and Information page. Their first article will appear in October.

By working with Dot Girl, the Kotex brand will be expanding its sampling and online outreach programs, key components of its marketing initiatives, by reaching new feminine product users through the kits.

“The kits by Dot Girl fit perfectly with a key Kotex brand promise: to help mother and daughters have that important first period conversation,” stated Maripaz Romero, associate brand manager on the Kotex brand. “The kits are informative, convenient and stylish, and they are a great way to introduce a new generation to the Kotex brand and is products.”