Latest beauty product development trends to take stage at upcoming HBA Global

NEW YORK — HBA Global is returning to New York City’s Jacob K. Javits Convention Center with a new slate of educational opportunities on health and beauty trends, innovations, and market strategies.



The event, to be held June 9 to 11, offers three tracks, including Market Strategy, Product Development, an all-new track completely on Naturals, plus a brand-new series of beginner workshops, "HBA 101."



Jennifer Walsh, CEO of Pride and Glory Ventures, will present a keynote on June 9, discussing The Future of Niche Beauty Brands. Additional industry speakers at the conference will be Weiyi Su, VP of safety and toxicology worldwide of Estee Lauder, Rona Berg, editor-in-chief of Organic Spa Magazine, and Ali Kole, SVP of strategy and business development at Kendo Brands (an LVMH company), and many others.



The Naturals Track features a spotlight on organics, a panel discussion on antioxidants and skin care, the latest in natural packaging, innovations in nutricosmetics, and trends in botanical and food ingredients, along with other important areas of growth.



The Market Strategy Track will feature discussions on mobile commerce, what beauty editors look for in a story, digital/social media marketing, breaking into the spa and salon or retail market, heritage luxury brand strategy, new distribution channels, brick and mortar retail, omni-channel marketing, and more.



The Product Development Track provides insight on advances in formulations, DNA in skin care technology, anti-aging ingredients, raw materials trends, the latest new breakout categories, the DIY market, what's new in devices, and a plethora of other hot topics.



In addition, there will be an all-new "HBA 101" workshop series for those new to the health and beauty field, with such topics as launching a brand, packaging and labeling, intellectual property, working with certified labs, as well as other helpful tutorials.



The HBA Global Exhibition will be a featured pavilion within EastPack, the company's long-running packaging expo. These are co-located with MD&M East, Atlantic Design & Manufacturing, ATX East, PLASTEC East, and Quality Expo East. In addition, the pharmaceuticals packaging show (Pharmapack North America) will be held in the Javits' River Pavilion on June 9 to 10.



The Center Stage, in the exhibition hall, will offer free keynotes and topical panel discussions, such as "How to Avoid Common Design Mistakes When Prototyping," and fun sessions, such as a visit from a 3D printed drone, and the Materials Girl, dressed in all 3D printed materials.

Speed Networking sessions will take place on June 9 and June 10, also at the center stage.