Latest Catalina solution engages shoppers through digital channels

ST. PETERSBURG, Fla. — Catalina on Wednesday introduced an all new purchase-based digital coupon solution called Segment Targeted Load to Card.  Catalina leverages scaled shopper insights to deliver targeted offers to shoppers based on their past purchases. 



“Segment Targeted Load to Card is a highly efficient media solution with tremendous scale so marketers can meaningfully impact sales volume, lifetime value and share of requirements for their brands,” stated Steve Prebble, group VP digital promotions. “We’re excited to deliver this all-digital, data-driven marketing solution to our clients and partners for the first time.”  



Catalina’s SL2C solution combines data-driven targeting and massive scale. It has the capacity to engage category buyers through digital channels at more than 2,700 stores across the United States. Marketers can choose to target just their own brand buyers with tiered offerings and purchase requirements based on historic buying behavior or all shoppers in a category, including those who have never bought the brand. 

 

By structuring offers that incentivize each shopper to purchase more of a brand than they ordinarily would, it dramatically reduces subsidization.  SL2C can be used as a standalone program or to augment other in-store Catalina campaigns or Shopper Marketing programs.

 

SL2C joins Catalina’s other two digital offerings – an untargeted load-to-card solution (UL2C) in over 23,000 stores and a precision-targeted offering (TL2C) that is used in combination with Catalina’s effective in-store media network.