L’Oréal boutique touts beautiful convenience


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”


The boutique carves out an oasis for beauty within the massive store — a somewhat logical extension from the “bath” in Bed Bath & Beyond — and features L’Oréal Paris skin care, hair care, cosmetics and hair color products. Brand ambassadors (i.e., Bed Bath & Beyond associates who were trained by L’Oréal) are in the boutique daily to offer shoppers expert advice and tips on which products are best suited for their skin and hair care needs.


The Bed Bath & Beyond Upper East Side store, located at 61st Street and First Avenue, is an ideal fit for the L’Oréal Paris flagship boutique, creating somewhat of a bridge between tony Upper East Side shoppers and the department stores in Midtown.