L'Oreal Paris debuts new celebrity spokesperson

NEW YORK L'Oreal Paris has debuted the first television commercial featuring its newest spokesperson, actress Elizabeth Banks.

As previously reported by Drug Store News, Banks was recently signed to an exclusive worldwide contract as a spokesperson for the beauty company and its brands.

The new ad features Banks, alongside longtime L'Oreal Paris spokespeople Beyonce Knowles and Eva Longoria Parker, talking about the brand's new True Match Super-Blendable Compact Makeup SPF 17. The new makeup features a creamy yet ultra-light texture designed to glide onto the skin, mimicking skin tone and texture, while providing the same finish of a liquid makeup.