L’Oreal Paris launches Go 360° Clean facial cleansers

NEW YORK L’Oreal Paris has announced the launch of a new innovation in skin cleansing technology, Go 360° Clean facial cleansers, with the help of actress Freida Pinto, best known for her starring role in “Slumdog Millionaire.”

The advertisements, featuring Pinto, began unveiling the new skin care products on network and cable television in early January.

Throughout the campaign, Pinto demonstrates the unique “Pop-Out. Pour-On. Go Clean” design of Go 360° Clean, featuring the first ever Scrublet cleansing tool that goes beyond clean for a pore-by-pore daily cleansing experience.

The Go 360° Clean Scrublet cleansing tool is a super-soft, flexible cleansing disc that applies the collection?s cleansers with 500 extra-supple touch points that gently glide across the skin, activating the cleanser formulas on contact and, creating a hi-foaming lather for a deep clean.

Pores look smaller and skin is cleaner, smoother and softer, according to the company. The Go 360° Clean collection offers a range of four high-foam cleansers that are calibrated to perform with the Scrublet. These four formulas meet the needs of all skin types to cleanse deep to remove dirt and oil.

L’Oreal Paris Go 360° Clean is available at retail as of January. The suggested retail price is $6.99 each.