L'Oréal Paris Men Expert presents videos starring NHL stars

MONTREAL and TORONTO — L'Oréal Paris Men Expert, the official skin care and hair care brand of the National Hockey League Players' Association and the National Hockey League, have developed a new series of videos featuring some of NHL’s most prominent players. L'Oréal Paris Men Expert's sponsorship of the NHLPA and NHL marks the brand's first sports sponsorship.

Now available on MenExpert.ca, NHL’s Joffrey Lupul and Brendan Gallagher star in short videos in which they reveal some random, previously unknown facts about themselves. In February, fans will be entertained when Alexandre Burrows will star in his own video, answering 22 random facts.



A highlight reel of the videos will be featured on NHL.com and YouTube.com, with links to the entire interview on MenExpert.ca. Fans are invited to share their reactions on social media using the hashtag #22RandomFacts.

"As random as it gets; we asked it during these video interviews — from favorite midnight snack to what music they play in the locker room. Joffrey, Alexandre, Brendan are not only sharp on the ice, they are just as quick on camera; they have answered every possible question without hesitation," said Amelie Fortier-Cyr, brand director for L'Oréal Paris Men Expert.



"We have created this humorous, original content — combining men's passions for hockey and entertaining online videos — to highlight Men Expert's position as the NHL and NHLPA's official skincare and haircare brand, as well as the go-to grooming brand for men," Fortier-Cyr said.

In addition to the video series, the multi-faceted sponsorship includes a monthly contest where fans can go to MenExpert.ca for a chance to win four NHL tickets to any regular-season game of their choice.