L’Oréal showcases tech incubator’s innovation at Viva Technology
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PARIS — L’Oreal took its beauty innovations to Viva Technology, the international summit that brings together leaders in digital transformation and innovation, in mid-June to highlight the work being done at the L’Oréal Research and Innovation technology incubator to bring high-tech solutions to the beauty industry.
Global VP technology incubator Guive Balooch was on hand to speak about some of the projects being undertaken at the incubator that are at the intersection of beauty and technology. Among the innovations being explored is Le Teint Particulier, developed for the Lancôme brand, which scans a customer’s skin tone to create the perfect foundation shade at the point of sale.
In the video above, Balooch breaks down other innovation efforts and the role he sees technology playing in the future of beauty.