L’Oreal USA acquires Columbia Beauty Supply

PARIS Beauty company L’Oreal USA, a subsidiary of L’Oreal, has acquired Columbia Beauty Supply. Terms of the deal were not disclosed.

The acquisition, according to the company, demonstrates L’Oreal’s commitment to offer a better service to U.S. hair salons. In 2007, Columbia Beauty Supply generated sales of about $60 million supplying hair salons in the Southeastern part of the United States through distributor sales consultants and outlets reserved for professionals.

Columbia Beauty Supply will operate within the professional products division. The deal follows that of Beauty Alliance and Maly’s West acquired by L’Oreal USA in April and July 2007, respectively. Geographically complementary, Columbia Beauty Supply will be managed by Beauty Alliance.