L'Oréal USA expands SalonCentric division

NEW YORK — L'Oréal USA is extending its coverage of American hair salons by acquiring the professional distribution business of Peel's Salon Services, a Nebraska-based company.

L'Oréal USA acquired Peel's Salon Services through its SalonCentric division. Through the acquisition, the SalonCentric division is extending its distribution territory, now covering the vast majority of the United States.

Peel's Salon Services, which has net sales of roughly $100 million, supplies hair salons in 12 states across the mid United States with a network of representatives and outlets for professionals.