Lubriderm releases new products, Web site and advertising campaign

NEW YORK Lubriderm is giving other skin care manufacturers a run for their money with the recent launch of a new advertising campaign, redesigned Web site and new products. The 60-year-old, dermatologist-established skin care brand has chosen an advertising campaign that focuses on its skin therapy expertise, labeling its company a “skin therapist” and listing its core attributes as therapeutic, skin expert, trusted, effective, comforting and dermatologist recommended.

Intense Skin Repair Calming Relief Body Lotion, one of Lubriderm’s new products, uses a special formula and time-release technology to soothe and moisturize dry and itchy skin. They claim the lotion moisturizes for 24 hours and prevents reoccurring dryness throughout the day. Lubriderm also released Advanced Therapy Triple Smoothing Body Lotion, formulated with alpha hydroxy acid to help smooth skin by gently exfoliating flaky skin, improving cell turnover, smoothing rough skin and also moisturizing for a 24-hour period.

The company’s redesigned Web site now offers a section called “The Skin Therapist Says,” where consumers can find skin care information and advice, as well as a “News and Events” section, a link to their new TV commercial and recently added Flash technology.

Next year will bring with it more new Lubriderm products and new packaging for the entire line.