M. Skin Care tackles men’s skin concerns
The experts behind Miss Spa products have launched a new innovation that caters to men’s skin care concerns.
M. Skin Care focuses on more than just shaving, the collection contains products that exfoliate, hydrate, cleanse and soothe skin, and includes:
“Men have very specific skin care issues like dullness, dryness and clogged pores. Up until now, they didn’t have many options to address them,” Lisa Ashcraft, president of Miss Spa, said. “As global skin care experts, we are seeing more men focusing on how they’re presenting themselves to the world. They care about looking healthy and handsome. Guys shouldn’t have to dig through their wife or girlfriend’s bathroom drawer to solve their skin problems.”
M. Skin Care will be launching on CVS shelves in early spring 2019.
“We have had an incredible partnership with CVS for more than a decade in cosmetics, skin care and bath accessories. They share our commitment to quality and innovation, so they were the perfect retailer to launch M. Skin Care with,” Ashcraft said. “The shave category manager, Dominic Gaudiano, was a fan of the line from the beginning. He offered valuable input and guidance, and was excited to continue bringing effective products to CVS. We can’t wait to see it on their shelves!”
M. Skin Care focuses on more than just shaving, the collection contains products that exfoliate, hydrate, cleanse and soothe skin, and includes:
- The Replenish After Elements Sheet Mask, which fights against such environmental irritants as wind, sun and pollution, and creates a barrier against these elements;
- The Care Cooling Post-Shave Sheet Mask, which soothes and hydrates skin after shaving, and provides relief from razor burn, ingrown hairs, nicks and other skin irritants;
- The Vitamin C Peel-Off Mask, which cleans pores, removes impurities, brightens dull skin and helps firm skin;
- The Deep Clean Facial Scrub, which contains orange peel and witch hazel to remove dead skin cells, cleans and refines pores, revives skin and helps prep skin for whatever comes next; and
- The Purify Charcoal Peel Mask, which uses charcoal to draw out impurities out of congested skin.
“Men have very specific skin care issues like dullness, dryness and clogged pores. Up until now, they didn’t have many options to address them,” Lisa Ashcraft, president of Miss Spa, said. “As global skin care experts, we are seeing more men focusing on how they’re presenting themselves to the world. They care about looking healthy and handsome. Guys shouldn’t have to dig through their wife or girlfriend’s bathroom drawer to solve their skin problems.”
M. Skin Care will be launching on CVS shelves in early spring 2019.
“We have had an incredible partnership with CVS for more than a decade in cosmetics, skin care and bath accessories. They share our commitment to quality and innovation, so they were the perfect retailer to launch M. Skin Care with,” Ashcraft said. “The shave category manager, Dominic Gaudiano, was a fan of the line from the beginning. He offered valuable input and guidance, and was excited to continue bringing effective products to CVS. We can’t wait to see it on their shelves!”