Maker of Nivea sponsors New Year’s Eve special, hands out samples

NEW YORK Beiersdorf, the maker of the Nivea brand, rang in the New Year in a big way by sponsoring NBC’s New Year’s Eve with Carson Daly and handing out samples of its new lip care products in Times Square.

For television viewers, the sponsorship was impossible to miss as the New Year’s Eve countdown special featured a countdown clock with the Nivea brand on it. Nivea commercials also ran on NBC that night as part of the marketing initiative. 

Meanwhile, those who gathered in Times Square to experience the dropping of the ball first hand received samples of the brand’s new Lip Care line. Nivea also captured kissing couples on camera.

In addition, consumers were invited to visit www.Niveaxoxo.com to send a free digital kiss that arrived to recipients at midnight. The Web site is now inviting consumers to submit their favorite hugging or kissing picture to the Nivea XOXO Photo Contest for a chance to be featured in a special online ad on Valentine’s Day. 

In the fall, Beiersdorf broadened its portfolio with the introduction of Nivea Lip Care and launched its “Kiss and Be Kissed” campaign to support the launch. The collection includes, but is not limited to, Glossy Lip Care for a natural glossy shine without the sticky residue; Tinted Lip Care in cherry and passion fruit flavors; Pearly Shimmer Lip Care that offers a pearly shimmer effect; and Anti-Aging Lip Care SPF 4, which promises to enhance the fullness of lips and reduce the appearance of fine lines.