Maker of Snails polish for children gears up for expansion

LONDON and ATHENS, Greece — Safe 'N' Beautiful, the Greek cosmetics brand behind Snails nail polish for children and S'N'B Wash Off polishes for women, has experienced rapid growth with a 496% increase in global sales, and is set to further expand the Snails and S'N'B brands to additional countries, the company announced.



The Snails (safe nails) polish for children is now available in more than 960 stores and online outlets across 38 countries. The company has announced that Snails and S'N'B are set to expand to nine more countries across EMEA.



Founded in 2012 by Jeanette Sklivanou, a mother of two and an entrepreneur awarded the "40 under 40's" most successful business people in Greece accolade, the company is known for its inaugural Snails signature range of water-based, water-permeable and water-removable nail polishes for children.



The patented water-based “six-free” formulas are natural, washable and suitable for children over 3 years of age. The children's nail polishes were recently selected for use in a Ralph Lauren Kids official photo shoot in Milan.



"When we launched Snails, we initially set out to develop products that parents would feel confident about in terms of safety and suitability for their children," said Sklivanou. "Propelling our growth is not only the increasing popularity of Snails but also the growing preference by women the world over for nail polishes that can be easily removed and reapplied. So to meet this demand, we recently launched the S'N'B Wash Off range of luxury nail polishes specifically designed for women."



Aqueous, oxygen permeable and easily washed off with soap and water, the S'N'B Wash Off collection debuted at Beauty World Middle East Dubai 2014.  

Snails and S'N'B Wash Off are available online and across 38 countries in select salons, boutiques, duty-free outlets and wider retail locations.